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Raising awareness about sorting and recycling waste

news 01/04/2026

As part of our commitment to sustainable and environmentally responsible operations, we recently hosted the Rouen District Waste Disposal Authority (SMÉDAR) for an awareness session focused on waste sorting and recycling. This meeting allowed our teams, along with our cleaning service provider, to discover practical tools to facilitate good daily practices.

Default image illustrating the article "Raising awareness about sorting and recycling waste" by Coeur de Nacre

During this session, we were able to speak directly with SMÉDAR and discover practical solutions for better managing our waste. This learning experience provides us with clear guidelines for adopting simple yet effective daily practices, while fully integrating the concept of environmental responsibility into our activities.

Practical learning for our teams

During this meeting, we were able to:

  • Understanding the different sorting channels adapted to the waste generated in our spaces.
  • Discover simple methods to improve your daily sorting.
  • Identify concrete actions that contribute to reducing our environmental impact.

This initiative allows us to transform our good intentions into concrete actions and strengthen our role in responsible farming.

Default image illustrating the article "Raising awareness about sorting and recycling waste" by Coeur de Nacre

Enhancing the passenger experience and our region

Beyond the environmental impact, we know that these actions contribute to improving our passengers' experience. Clean and organized spaces guarantee greater comfort and safety for everyone.

We are also proud to contribute to the influence of Normandy.